frog Website redesign
frog design
2019-2021
Brand Design, Design System, User Interface Design, User Experience Designfrog is a global design and innovation consulting firm known for shaping iconic brands and experiences. Over the course of nearly eighteen months, the frog website underwent a three-phase relaunch that not only addressed technical and architectural challenges but also reintroduced the brand with a fresh identity, bold creative expression, and a flexible digital design system.
Live site
ChallengeThe existing frog website struggled to reflect the company’s evolving identity and global reputation. It contained technical and architectural limitations that hindered usability and scalability, while the brand language felt outdated. The challenge was twofold: first, to stabilize the site and create a functional foundation, and second, to evolve the brand presence into a digital experience that could adapt, scale, and inspire while embodying frog’s new positioning. We also faced internal challenges with key stakeholders changing and evolving leadership, requiring continuous pivots.
ContributionsCollaborated closely with a small, core team to reskin the site and resolve technical and architectural issues in Phase 1. Helped shape the new design language system that provided a scalable and cohesive foundation for future iterations. Led interface and component refinements that introduced bold typography, refreshed layouts, and modular flexibility. Designed and contributed to the launch of new content pages, including the “Culture” page, enhancing storytelling and brand expression. Partnered across brand, product, and development teams to ensure seamless implementation of both design and campaign elements.
OutcomeThe relaunch of the frog website redefined the company’s digital presence and brand expression. The phased approach allowed the team to stabilize the platform while strategically introducing a new brand identity. The result was a bold, flexible, and immersive experience that elevated frog’s reputation as a global leader in design innovation, aligned with the “Make Your Mark” campaign. The website now serves as a dynamic platform capable of evolving alongside the firm’s work, culture, and global reach.
Accompanying the re-launch of the website was a full brand refresh
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