frog50: Decades of Innovation
In celebration of frog’s 50th anniversary, the global marketing team launched frog50: Decades of Innovation, a campaign designed to honor the company’s design heritage while looking toward its future. The anniversary served as both a retrospective and a visioning exercise, framing frog’s story through the lens of orientation and directionality—looking back, looking forward, and imagining what lies ahead.
The campaign unfolded as a multi-channel experience: a quarterly publication, filmed interviews with frog founder Hartmut Esslinger and first CEO Patricia Roller, global studio exhibitions, and interactive digital activations.
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