For the American Thoracic Society (ATS) 2025 conference, GSK’s Medical Affairs team set out to reimagine the traditional medical booth experience. I led the visual design and UI concepts for an innovative, Candy Crush–inspired educational game designed to help healthcare professionals better understand IL-5’s role in respiratory diseases. The project aimed to balance scientific accuracy with intuitive, engaging gameplay, resulting in an experience that transforms complex medical concepts into something memorable and approachable.