SARAH MORAN DESIGN

REXULTI AAD Re-design and optimizations  


The REXULTI AAD patient website serves millions of patients and caregivers seeking information about agitation in Alzheimer's disease. Despite strong traffic, engagement metrics indicated significant friction in the user journey. I led a comprehensive UX redesign to make critical information more accessible, resulting in a 36-47% increase in quality visits across the site.

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Based on a comprehensive UX audit and analysis backed by analytics and best practices the CX team and I came up with an approach for a better digital experience including: Streamlined Navigation: Simplified primary navigation, improved wayfinding, new sticky in-page navigation and added cross-page linking.
Mobile-First Design: Reduced long scrolling, strategic CTA placement, and ensured ADA compliance.
Content Enhancements: Refined hierarchy, broke up dense text into digestible modules, and introduced visuals to guide the user.
Engagement Opportunities: Optimized placement of the Symptom Questionnaire and proposed interactive elements to increase exploration.
Visual Refresh: Modernized typography, spacing, and imagery to improve readability and align with brand tone.
Wireframe/ UX Phase 




Navigation

Questionnaire 
Overall visual refresh 


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